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AEROTEL Singapore
Airport Transit Hotels by PLAZA PREMIUM GROUP • 2016 • myaerotel.com
Branding a Flagship Transit Hotel
Aerotel Singapore, launched in 2016 by Plaza Premium Group, is the world’s first in-terminal transit hotel with an outdoor pool, jacuzzi, poolside bar and gym — all within the airside of Changi Airport Terminal 1.
It offers flexible, economy-priced stays, refreshing transient journeys with a resort-like yet efficient experience.
To position Aerotel as a stylish, traveller-centric oasis, offering a moment of quality rest and recharge—without the premium price tag or logistical hassle of exiting and re-entering airport security.
Brand Identity & Visual Design
Colour palette: amber, yellow, warm timber and leather textures to create a modern yet intimate ambiance, inspired by travellers for travellers.
Logo & typography: clean, minimal, conveying calm efficiency.
Environmental branding: signature fragrance, warm lighting, and sound-dampening acoustics to evoke a “home‑away‑from‑home” feel.
Illustrations & Environmental Graphics
Wayfinding custom icons at escalators and within corridors guide guests clearly.
Bespoke themed graphics featured at poolside bar and gym areas, fostering a resort-like vibe inside the terminal.
Marketing & Video Content
Promo videos: highlight the pool overlooking the tarmac, library lounge, and premium amenities—all set to inviting soundscapes.
Short lifestyle clips: on Changi’s channels showcase travellers relaxing poolside between flights, positioning AEROTEL as a stress-relief hub
Website & Booking UX
Inspired by frequent flyer journeys, the site emphasizes hourly booking, clear visuals of room types, and straightforward airside access instructions
UX copy highlights “Transit-friendly, 6‑hour minimum”, “Book your check‑in/out times”, and “no need to leave secured zone”—improving conversion and guest clarity.
Social Media & Guest Engagement
User-Generated Content (TikTok/Instagram) featuring the pool as “best layover ever” went viral, driving organic impressions.
Guest reviews on TripAdvisor, Yelp, HeadforPoints praise the “quiet, clean rooms, hot showers, and pool” as major differentiators.
Guest Experience & Amenities
Room categories: Solo, Double‑Plus, Family rooms — with private baths, universal plugs/USB, WiFi
Facilities: outdoor pool, jacuzzi, Aerobar, Gym, Library Lounge, lockers, runway viewing deck.