the team
tommaso panerai
An experienced Italian creative director who lived and worked between Italy, Spain and Hong Kong, he now calls Toronto home.
His areas of expertise extend across branding, digital, content marketing and activation, e- commerce, TV commercials, photo/video direction and photography. With various senior creative agency roles in Europe & Asia, he was Senior Art Director with the international creative team at Publicis Hong Kong before joining Plaza Premium Group as the Head of Design, where he managed the in-house team of art directors, graphic designers, copywriters and producers.
robert cheng
A Hong Kong native who has lived & worked in six countries across three continents, Rob has extensive experience managing some of the world’s top luxury brands in senior positions across hospitality, retail, financial services & real estate. Before founding unbound, Rob was the global head of brand marketing & communications at Rosewood Hotels where he was instrumental in expanding the brand’s presence globally with a particular focus on Asia & China.
Previously, he was the global head of marketing for The Peninsula Hotels, overseeing branding, ads, communications, CRM, digital marketing & eCommerce. Rob has also spent 15+ years in Europe & North America – lastly with LVMH as the global marketing director for De Beers Diamond Jewellers; he has also worked for American Express in London as well as Monitor Group in New York.