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portfolio of works

Where creativity becomes a behavioural tool, and brand & message coherence lead to real conversion: each design direction supports acquisition, retention & measurable lift.

Works & case studies are arranged by industry; each one is presented in reverse chronological order, starting with the most recent and moving toward the earliest.

UPDATES IN PROGRESS
More works & case studies coming soon.

events

Pattern of vertical colorful stripes in various shades of red, blue, green, yellow, orange, and purple.
Logo with text reading "Creative Mornings Toronto" inside a speech bubble.
A black background with a red stamp-like banner that says 'COMING SOON' in black capital letters.
A smiling man celebrating on stage, holding a rainbow pride flag and a small flag; behind him, another person and a large screen with colorful graphics and text related to the event.
Logo for Gay Games 11 in Hong Kong 2023 featuring a stylized fan and text promoting unity in diversity
A black and white silhouette of a puma or mountain lion sitting on a rock.
An orchestra of musicians wearing face masks performing on stage, with a conductor leading them, in a concert hall. A banner in the background reads 'Italia Mía' and 'Living la Dolce Vita'.
Text on black background that reads 'Italia MIA, 我的意大利, livin' la dolce vita'.
Three people, two men and one woman, posing against a neutral background with a partial text overlay.
Logo with text 'Istituto Italiano di Cultura Hong Kong' in white on a black background.
Outlined illustration of a To Kill a Mockingbird sign, featuring a wooden signpost with a small sign attached.
Close-up of a runner's legs and yellow running shoes during a race, with blurred background and a race banner reading "Run Italy Hong Kong."
Black background with white text reading "Run italy Hong Kong" in a stylized font.
A person in a red shirt is brushing their teeth in front of a mirror.

corporate

Four decorative teal panels with red geometric lattice patterns.
Logo for Scaling Business Consulting, featuring a stylized white abstract design on a black background with the company name in white text.
Close-up of the Swedish flag with blue and yellow colors.
Logo of Lövstjärnan Fabriks in white text on a black background.
A person in a gray sweater sitting at a table in a bright, modern space, with a decorative, gold-colored design featuring a woman's face overlaying the foreground.
Logo for ECCIL EuroChamLaos with black background and white text.
Illustration of a cityscape with skyscrapers, construction cranes, airplanes, boats, a hot air balloon, a statue, and various architectural features.
Logo of the Italian Chamber of Commerce, Hong Kong & Macao, with white text and circular design elements on a black background.
A painting depicting a Roman soldier refusing to give up his sword to a man in a red cape.
The word 'horrific' displayed upside down in black text on a white background with black decorative elements.
Red stamp with black text saying 'Coming Soon' on a black background.
Night view of illuminated skyscrapers in a city, with streaks of car lights on the busy street below.
Logo with the words "Cress Alternative Capital" and Chinese characters below.
A black background with a red, placed label that reads 'COMING SOON' in black, bold letters.
A woman and young children outdoors at a playground, smiling and playing with a water fountain.
A blank white rectangular tag with a small black square at the bottom left corner, attached to a black string.
A panda sitting in a tree branch.
Person using a laptop at a cafe, viewing a website with the heading AMOY CAPITAL and a red background with an Asian architecture silhouette.
Logo of Amoy Capital with Chinese characters and stylized lines.
Red stamp with black text saying 'Coming Soon' on a black background.
Black and white abstract image of rectangular blocks in different sizes and angles
A black and white illustration of a bird in flight with wings spread open.
Black background with white text reading 'One Stop Licensing' with stylized 'E' and 'P' in the middle.
A black background with a red stamp-like label that reads 'COMING SOON' in bold black letters.

food

Interior of a restaurant named Nectar with round tables covered in white tablecloths and wooden chairs, a large plant in the background, and the restaurant's name and logo on the wall.
Logo for Nectar, an integrative dining restaurant, featuring a stylized flame or leaf symbol above the text.
A black background with a red rectangle containing the black text 'Coming Soon' in a bold font.
Strawberries and banana slices falling with white earbuds on a black background.
Logo for Asphodel Hong Kong, featuring a stylized artichoke with a fork on the left and a spoon on the right.
Three bottles of white wine with minimalist labels, one slightly in front of the others, on a white background.
Pasqua logo with a crest above the name and the slogan "A Family Passion" underneath.
A black background with a red stamp-like rectangular label that reads 'COMING SOON' in bold black letters.
Close-up of frozen mixed berries and chocolate chunks with a black and white logo of a circular design in the center.
Black background with a white abstract circular design resembling a stylized letter 'Q,' and the text 'QLO.kefir believers' written underneath.
A black background with a red stamped rectangle containing the bold, black text 'COMING SOON'.
Neon sign for Flight Club with the tagline "Herbs and Seeds Inspired" at the entrance of a modern store or restaurant.
Logo with the words 'Plaza Premium Group' in white text on a black background.
A black background with a red rectangular stamp reading 'COMING SOON' in bold black letters.
Advertisements for Nescafe coffee cans with Chinese characters and a background of people walking in a modern building.
Line art logo of a bird sitting on a nest with eggs, above the word 'Nestlé' in bold font.
Silhouette of a person running with a cityscape background
Silhouette of a fox with a patterned body chasing a trail of various leaves and wine bottles against a plain background.
Logo for Bodegas Terras Gauda with white text on black background.
Red stamp with the words 'COMING SOON' in black, on a black background.

hospitality

Reception desk with a flower arrangement, a wooden sign spelling 'AEROTEL', and a circular logo with the letter 'A' on a wooden paneled wall.
Trash can with recycling symbol inside and the word 'AEROTEL' below.
Two women in business attire smiling, with one holding a smartphone, against a backdrop of modern skyscrapers and a city skyline.
Black and white logo with a stylized checkmark and the words "ALLWAYS by PLaza PREMIUM GROUP" underneath.
Red stamp with black text reading 'COMING SOON' on a black background.
A woman in a white dress standing on a staircase in a room with red wallpaper and large windows, with a chandelier overhead.
Black background with a large white letter R, followed by the text 'RENAISSANCE HOTELS' underneath.
A black background with a red stamp-like text reading 'COMING SOON' in black letters.
Silver invitation card and RSVP card with black text and James wisdom 'JW 25' celebrating 25 years of service excellence, with a black and white logo of a fox.
Marriott logo with stylized 'M' and the word 'MARRIOTT' below in capital letters, black background.
A black background with a red, grungy stamp-like rectangle in the center that says 'COMING SOON' in bold black letters.

healthcare

Orange reusable bag with a white logo of a bird and the text 'AQUA VIE' on a wooden table. In front, there are five boxes of SARS-CoV-2 antigen test kits, each labeled 'AQ Lollipop' with a smiling face illustration, and one additional test kit box positioned horizontally.
Captain's hat with anchor insignia.
Black and white logo with the word 'AQUILA' in large letters, featuring a stylized eagle within the letter 'Q' and the word 'VIBE' inside the letter 'A'.
A female veterinarian examines a large brown dog in a clinic, with shelves of medical supplies in the background.
Text saying 'Dr. lawren d'urcher bake' with a paw print replacing the letter 'a' in 'd'urcher'.
A black background with a red stamp-like text overlay saying "COMING SOON" in bold, black letters.

sport & wellness

A smiling man wearing a black shirt with rainbow-colored logo, holding a rainbow pride flag, celebrates at a Pride event with a background showing a large screen with rainbow colors and the word 'Australia'.
Logo for Gay Games 11 in Hong Kong 2023 with stylized seashell illustration and text for Unity in Diversity.
Rugby players on the field with a fiery dragon graphic and a city skyline in the background.
A black and white logo featuring a dragon coiled around a pearl with the text "H K R U" and Chinese characters below.
A black background with a red, distressed, rectangular stamp that reads 'COMING SOON' in bold black letters.
Close-up of a runner's leg and foot wearing yellow and black athletic shoes, with others running in the background during a race in Hong Kong, associated with the Run Italy event.
Text design reading 'Run Italy Hong Kong' with a stylized runner icon, on a black background.
Abstract geometric shapes in various colors, including red, gray, blue, black, and orange, overlapping each other.
Logo featuring stylized stars and the text 'Keep Moving Project' with Chinese characters underneath, all in white on a black background.
Black background with a red stamp-like rectangle that has the words 'COMING SOON' written in black uppercase letters.
Black and white abstract geometric design with rectangles and curved shapes.
Black background with white Chinese characters and the word 'sunyata' at the bottom.
Black background with a red, slightly distressed rectangular stamp reading 'COMING SOON' in bold black letters.
Digital illustration of a large yellow monstera leaf with detailed line work, set against a background of intricate monochrome leaves.
Wellness Club logo with stylized knot symbol and text
Red stamp with black text reading 'Coming Soon' on a black background.
Graffiti-covered wall with various stickers and graffiti, including a large red and white circular stamp with the words 'SP HOODL' and a symbol inside, black, red, and blue Korean characters, a red rose graphic, and images of people and tools.
Blue glow-in-the-dark tattoo featuring a circular design with the words 'The Ashford Model Shoedel' around a central emblem, with fern leaves in the background.
Black and white logo with a circular design, the words 'Ashodell' and 'Spread' are repeated around the circle. Inside, there is a central emblem with the letters 'N' and 'Z' divided by a vertical line, and a top arrow pointing upward.
A black background with a red stamp that says 'COMING SOON' in black letters.
A black and white logo with a circular design featuring a barbell, the words "A$PHODEL SP0RTS" arranged around the circle, and a central letter "K".

fashion & retail

A woman with short dark hair wearing a green knit top, layered silver and gold necklaces, pink nail polish, and orange roses adorn her arms and ears. She has red lipstick and is posed with her hands on her shoulders against a yellow background.
Stylized white text that reads "Valentine's Day" on a black background.
A black background with a red grunge-style stamp that reads 'COMING SOON' in black capital letters.
Collection of sliced grapefruits, oranges, and lemons on a peach-colored background with white leaf patterns and green leaves.
A black background with a white, floral wreath design surrounding an empty center, and the text 'SCENTO PEDIA' below in white, serif font.
Black background with a red stamp that reads 'COMING SOON' in black uppercase letters.
Person measuring a piece of wood using a measuring tape.
Black background with white text reading "Lapharell. Crafted in Hong Kong" and a stylized "L" with a drip-like design.
Red stamp with black text that reads 'COMING SOON' on a black background.
Details of a modern, decorative table lamp with a gold-colored, marbled/veined shade and a black base, with a focus on its supporting structure and oval support plates.
Black and white logo with the word "baxter" inside an oval, and "MADE IN ITALY" written below.
A black background with a red stamp-like rectangle in the center that says "COMING SOON" in black, bold letters.
A woman in pink athletic wear performing a yoga pose outdoors against a yellow and red shipping container background with the words 'Very You' painted on it.
White logo with a heart symbol above the word "VAPAREL" on a black background.
Black background with a red stamp that says 'COMING SOON' in bold black letters.
Four neon-style emoticons on a black background: a yellow bee, a red telephone receiver, a blue smiling face with glasses, and a white smiling face with a halo.
Four cartoonish ghost characters above the text 'BE BAD LOOK GOOD' and smaller text below saying 'VEND-DODI- BMEAR IT'.
A black background with a red stamp-like banner that says 'COMING SOON' in black uppercase letters.
Two women shopping for clothes in a boutique, one helping the other try on a colorful dress.
White handwritten-style text inside a circle that reads "The Lifestyle of Edir" on a black background.
Red grunge stamp with black text reading 'COMING SOON' on a black background.
Typography logo with the words 'LaMy Dragonfly' and an illustration of a dragonfly above the text.
A sign with the words 'COMING SOON' in bold black letters on a red, distressed rectangular background, with a black background behind the sign.
Close-up of a woman with short dark hair, wearing a pearl-drop earring and a delicate gold necklace, dressed in a patterned top, against a plain background.
Close-up of a red high-heeled shoe with black accents, showing the inner sole with a printed pattern and textured surface.
Black and white logo for JENNYANG with a geometric design above the text and the tagline "BEYOND HEELS" below.
Black background with red stamp-like text reading "Coming Soon" in bold, black letters.
Three women standing together against a white background, smiling and wearing colorful patterned jackets and accessories.
White cursive text reading 'Art for Women' on a black background.
Black background with a red stamped label that reads 'COMING SOON' in bold black letters.
Blue background featuring glass-like sea-themed objects including a nautilus shell, starfish, and two spiral shells, with a silver whale-shaped pendant.
Logo for Chow Tai Fook with Chinese characters and English text on a black background.
Red stamp with black text saying 'COMING SOON' on a black background.
Inside a grocery store with shelves stocked with various dairy and produce products.
The logo of the streaming service 'HBO Max' in black and white.
A black background with a red stamp-like banner that says 'COMING SOON' in black bold letters.
People walking in a luxurious, white, ornate room with classic art paintings and sculptures, a bed, green chairs, and a checkered floor.
Close-up of sewing pins on a black background.

art & design

A black and white logo with stylized letters 'IX' and 'J' in a graffiti-like font, with the text 'THE 14TH FACTORY' at the bottom.
A black background with red and black text that reads 'COMING SOON' in bold, capital letters, resembling a stamp.
Black background with white text and a logo displaying the words "Art Basel UBS" and a set of three ornate keys crossing each other.
Close-up of a wall with large black text that reads 'HACKER' and a vertical green line separating the words.
Black background with a red stamp that says 'COMING SOON' in bold black letters.
Black and white photo of a large sculpture of a woman with a serious expression, short hair, and a muscular build, situated in an outdoor setting with houses, trees, and a basketball hoop in the background.
Blurry logo of a star with text below it that reads "Fundación Sandra Rebaudo ENGO".
Red stamp with black text saying 'COMING SOON' on a black background.
Disheveled banquet table with spilled food, plates, and partially melted candles, covered with golden tablecloth.
Logo for ME Maschiello Editore with a large letter 'E' flanked by a decorative flourish, black background, white text.
Black background with a red distressed stamp overlay that reads 'COMING SOON' in black letters.
A person holding a spider in the snow with a forest background.
Text reading 'Museo di Palazzo Vecchio' in artistic black font on a white background.
A black background with a red, scratched stamp-style label that reads 'COMING SOON' in bold, black letters.
Silhouette of an octopus with flowing tentacles

industrial

A modern built-in dishwasher and microwave oven housed within a sleek, white kitchen cabinet with integrated technology and blue laser light accents.
Black background with the white Siemens logo in the center.
A black background with a red stamp-like overlay that says 'COMING SOON' in bold black letters.
Line drawing of a vintage lace-up boot.
Multiple small, colorful berry-shaped candies in cardboard boxes and scattered on a yellow surface.
Close-up of the Swedish flag with blue and yellow colors.
Logo of Lövstjärnan Fabriks in white text on a black background.
A black and white logo with an abstract circular design and the text 'OMNIA PACKAGING'.
A black background with a red stamp-like rectangle that reads 'COMING SOON' in bold black letters.

podcast & radio

A simple line drawing of a smoking pipe.
Silhouette of a hot sauce bottle with a Canadian maple leaf on the label.
A black and white portrait of a woman with colorful abstract overlays and collage elements, including a mannequin, American flags, sunglasses, and travel-themed items.
Logo with a microphone illustration and the text "Teresa Norton Voice Talent" in a handwritten style.

education

Large staircase leading up to a traditional Asian-style building with ornate roofs, situated in a sunny outdoor setting with a clear blue sky.
Seal of Universitas Amoiensis with Latin text, stars, a shield with a tower, and Chinese characters.
Black background with a red, rough-textured rectangular stamp that says 'Coming Soon' in bold black letters.
Abstract geometric shapes in various colors, including red, gray, blue, black, and orange, overlapping each other.
Logo with stylized abstract shapes above the text 'KEEP MOVING PROJECT' and Japanese characters.
Black background with a red, distressed stamp-style banner that reads "COMING SOON" in bold black letters.
Four children writing Chinese characters on a green chalkboard with chalk, viewed from behind.
Provident logo in black and white with three large circles forming the letter 'P' next to the word 'provident' in bold lowercase letters.
Young boy playing a violin, focusing on the instrument with a bow.
Three individuals wearing traditional clothing and laurel wreaths discussing or listening to each other.
Black and white logo with the text 'DANIELLE' in large letters and 'Língua e Cultura Italiana' below, featuring a circle in the bottom right corner.
A black background with a red stamp-like rectangle that says "COMING SOON" in black, bold letters.
Logo of the Suzuki Music Institute Hong Kong with a music note integrated into the text.
Silhouette of a woman relaxing in a hammock between two trees
Black and white drawing of a mouse lying on its side with eyes closed and nose pointed downward.

publishing

View of grocery store aisle with shelves stocked with vegetables, fruits, and dairy products, and digital displays hanging from the ceiling.
A black background with a red stamp-like label that says 'COMING SOON' in black uppercase letters.
Black and white logo with the word "dooQ" in lowercase, stylized text with a dot above the "o" and a tail on the "Q".
Close-up of two hands on a gray surface, one hand resting on top of the other.

storie dai margini

Black background with a red rectangle stamped with the text 'COMING SOON' in black capital letters.
A black and white photograph of a large bronze sculpture of a young man with short hair, displayed outdoors with houses, trees, and a basketball hoop in the background
A grayscale logo featuring a large star and smaller star, with text that reads 'FONDAZIONE SANDRIO REBAUDO ENGO'.
A black background with a red stamp-like rectangle tilted, containing the words 'COMING SOON' in bold black letters.
Disheveled banquet table with spilled food, plates, and partially melted candles, covered with golden tablecloth.
Black and white logo with the text 'LOVE MASCHIETTO EDITORE' and a stylized icon above the text.
A black background with a red, slightly distressed rectangle containing the black text 'COMING SOON' in capital letters.
A black silhouette of a woman standing on a skateboard.
A young child with light skin, rosy cheeks, and blonde hair, wearing a white long sleeve shirt, is looking at the camera with a serious expression and raising one hand.
Text reading 'Museo di Palazzo Vecchio' in black font on a white background.
A black background with a red stamp-like overlay that says 'COMING SOON' in bold black letters.
A woman in a bright yellow coat with dark sunglasses standing among musicians with brass instruments at an outdoor event.
A young boy with dark hair and large eyes holding a lit cigarette to his lips.

bad boys

Black background with red stamp-like banner that says 'COMING SOON' in bold black letters.

eppi sitis

A black background with a red rectangle that has a rough, grunge style border. Inside the rectangle, the words 'COMING SOON' are written in bold black letters.
A man with dark hair and eyebrows looks through the viewfinder of a vintage camera with a large lens, aiming it towards the viewer.
A woman with short dark hair looking down and holding her shoulder, wearing a white sleeveless dress, standing against a textured off-white wall.

storytellers

A black background with a red, grunge-style stamp that reads 'COMING SOON' in bold black letters.

omelette
magazine

Black background with a red, slightly distressed rectangle overlay that reads 'COMING SOON' in bold, black capital letters.
A woman dressed in a fishnet bodysuit with a vibrant feathered headdress, sunglasses, and high heels is sitting on a swing tied to a tree branch overlooking a lush valley during sunset.

travels

A silhouette of a person juggling several objects against a plain background.
A black silhouette of a person sitting on a rock with their head bowed and hands clasped.