Providentia Education
International School, Hong Kong, Singapore (2019)
Build a confident, international-facing education brand for Fullshare’s education division that could operate across markets (China, Hong Kong, Australia, UK) and work both as an umbrella for institutional partnerships and as a consumer-facing school/academy brand.
Position Providentia as a bridge between traditional academic rigour and modern, global learning — a brand that reads credible to universities and parents, but warm and progressive to students. The identity needed to be modular (works as a parent brand for sub-programs, franchises and acquisitions) and easy to roll out across printed materials, digital landing pages and campus signage.
Identity & logo
Logo Concept
a contemporary crest formed from interlocking shapes — a subtle book + pathway motif — suggesting knowledge, progress and networked learning. The mark is simple enough to work at small scales for app icons and badges, while offering a secondary “crest” lockup for formal documents.
Tagline
“Learning that connects.” (Used as primary; alternatives developed: “Knowledge. Pathways. Possibility.”)
Typography
A humanist sans for body type (legible, modern) paired with a restrained display serif for formal applications — to balance approachability with academic gravitas.
Colour Palette
Deep slate (authority), warm teal (approachability), and an accent gold (heritage/achievement) — chosen for cross-cultural resonance and good accessibility contrast across print and screen.
Visual System & Artworks
Photography Direction
Candid, diverse students in contextual learning (classrooms, labs, coaching sessions) plus tight detail shots (hands, books, equipment) to humanize the brand.
Illustration
Simple line iconography for programs and services; modular geometric patterns derived from the logo used as supporting graphics on banners and hero artworks.
Applications Delivered
Primary and secondary logo files (SVG/PNG), brand guidelines (usage, clearspace, grid), stationery, signage templates, program brochures, social templates, event banners, and hero artworks for landing pages.
Marketing Approach
A short-launch campaign
Hero hero artwork + program-specific banners, social cutdowns, email templates and a flexible one-page microsite template to support acquisitions/partnership announcements (e.g., language schools, sports academies).
Messaging
Focused on “pathways” (academic progression, global exchange, vocational outcomes) to align with Fullshare’s education portfolio strategy. (Fullshare’s education operations include college partnerships and regional early-education/academy projects.)
