EuroCham Laos
European Chamber of Commerce, Vientiane (2023-25)
We helped the European Chamber of Commerce in Laos to elevate their digital presence, revamp their visual identity, and increase their member engagement through cohesive branding, targeted marketing, and a streamlined website relaunch.
By aligning a totally new and fresh branding, intuitive digital channels, and strategic marketing, we repositioned EuroCham Laos as the authoritative, modern, and accessible voice for European–Lao business relations.
The revamped identity, website, and toolkit now serve as the ideal gateway for advocacy, investment, events calendar and the chamber-led growth.
Marketing & Campaign Activation
Event branding & Collateral
Cohesive templates for PowerPoints, digital banners, invitations across 30+ events, including General Assembly, Networking Nights, and Breakfast Talks.
Email series & Social Graphics
Crafted a series of campaign assets for socials and email blasts.
Reporting & Data Capture
Built digital assets to promote sponsorship, registration tracking at key event.
Event Highlights
Annual General Assembly & European Networking Night
Visual presence at Amari Vientiane: backdrops, stage design, printed menus, and on-screen overlays.
Workshops & Webinars
“Brand Protection” seminar toolkit: branded assets, presentation decks, live social coverage.
Visual Identity Refresh
Logo Retouch
Refined logo lock-up for better legibility and scalable use—featured prominently on trade show booths, event backdrops, and printed collateral.
Visual Image
Modernized typography and color palette: a crisp, Jean‑style blue balanced by warm earth tones to reflect professionalism and Laos’s local character.
Branding
Applied new visual system across banners, background graphics at Vientiane and Luang Prabang events, tying together online and offline touchpoints.
Website Relaunch
User Experience
Intuitive navigation to Services, Events, Advocacy, and Members Directory.
Events Calendar
Implemented events hub for past/future listings (e.g., trainings, webinars, Networking Nights), all built on GlueUp integration.
Responsiveness
Optimized for mobile-first, faster loading, multilingual support (EN/LAO), and event-registration flows. Enhanced SEO to extend reach in Europe & SE Asia.
