ItalianCham
Italian Chamber of Commerce in Hong Kong (2020-22)
We were asked by the Italian Chamber of Commerce to revamp their website and general look and feel to help the chamber enter a new era and at the same time, to sail through the choppy waters of the pandemic years and enter a new era of tighter ties between Italy and the HK/Macao financial hub.
The project unified the Chamber’s digital identity across brand, web, social, and physical events; bolster its visibility and membership locally and globally; event attendance; catalize networking and business development, and modernize its brand and digital presence across all media.
With cohesive branding, smart digital systems, and compelling campaigns, we helped the Chamber transform into a vibrant, modern voice. The result: 30% membership growth, scaled event success, expanded business opportunities, and enhanced community presence in Hong Kong and Macao.
Creative Solutions
Visual Identity Refresh
Clean, contemporary logo, custom icons, and layout system across print, digital, presentation and signage: a unified brand language.
Illustrations & Imagery
Bespoke illustrations and photo treatments created for events, campaigns, and social posts: elegant, engaging, Italian-inspired.
Website Overhaul
Redesigned for clarity, streamlined UX, mobile-first, with event registration, member portal, deal section, and CRM integration.
Social‑first Campaigns
Multi‑platform calendar, templated visuals, speaker spotlights, hashtags, and targeted ads across LinkedIn, Instagram, Facebook.
Launch Campaign
Multi‑phase rollout, with teaser posts, reveal video, PR outreach, and event launch night.
Website Relaunch, Social & Digital Communication
Homepage Concept: “empowering connections in a digital economy” headline, with hero visuals echoing cultural & trade synergy + custom-made interactive touch-sensitive background animation.
UX & Structure: simplified navigation: About, Initiatives, Events, News, etc. aligning with GlueUp‑driven event modules.
Illustrative icons: custom-designed iconography for committees, signature events (Chamber’s Gala, Chinese New Year) using consistent line‑style, tonal orange accent.
Instagram & Facebook Branding: cohesive templates for posts about events like Women’s Day pop‑up market, webinar series, AI‑training, Young Professionals networking mixers.
Grid aesthetic based on photo+colour block+info block format for clarity and scroll‑stopping appeal. Weekly newsletter redesigned with consistent header, event snapshots, curated insights on market trends, boosted member engagement.
Templates optimized for mobile and non-member signup CTA.
