Italia Mia
Italian Arts & Culture Festival, Hong Kong
(2019-22)
Italia Mia
Italian Festival, Hong Kong (2019-22)
From 2019 to 2022, we designed a flexible branding system combining sleek typography with brush-stroke elements in Italy’s flag colours for Italia Mia, the Italian Festival of Arts & Culture in Hong Kong, creating a consistent yet adaptable aesthetic across all media.
The Italia Mia brand remains embedded in Hong Kong’s cultural fabric: annual events extended beyond the festival month, initiatives like working holidays and language & culinary programs are ongoing, promoted by Consulate and Chamber, bringing sustained brand value to our agency and long-term cultural benefits to the city.
Visual Identity Refresh
Clean, contemporary logo, custom icons, and layout system across print, digital, presentation and signage, bespoke illustrations and photo treatments created for events, campaigns, and social posts: a unified brand language, elegant, engaging, Italian-inspired.
Website Overhaul
The site — developed responsively — served as the primary hub. Users could explore event categories, filter by date and location, and RSVP directly. Social-media-ready assets adapted for Instagram, Facebook, X, and LinkedIn drew awareness. Live feeds and RTs of Consulate, Chamber, and Institute updates brought high engagement, especially during launches, food weeks, and festival peaks.
Events & Campaigns
From major exhibitions (Leonardo Da Vinci originals in 2019, Botticelli/Uffizi in 2020) to retrospectives (Fellini, Pasolini), opera galas, food weeks, truffle dinners, wine tastings (e.g., Vino Condiviso, Knights of Alba) and family-friendly concerts, each got tailored promo videos, program trailers, and live highlights. Professionally edited clips enhanced digital storytelling, driving shares and online impressions.
For the Chamber-hosted "Living the Italian Way" fairs, we produced modular booth graphics, directional signage, stage backdrops, and flags. Flagship events utilized branded podiums, roll-ups, props, and photo spots (e.g., wine-pairing dinners, opera nights), fostering immersion and media-friendly sharing.
Bilingual Events Booklet Design
Each year’s 40+ events were compiled into custom-made, glossy calendar booklets with clean layouts, rich imagery, clear sections (art, food, music, kids, talks..), in English and Traditional Chinese.
Print Marketing Collaterals
We also crafted elegant flyers, brochures, and digital-to-print ads (street billboards, Hong Kong Tram Wrapping with the 2021 Festival Visual Image, Video and LED diplay dynamic backgrounds, MTR subway backlit display, and stage, photo-op backdrops) to create buzz and amplify the festival visibility.
Results & Impact
Over 1M Social Impressions per Season
With peak engagement during opening exhibitions and gastronomic events.
Institutions & Partners Coverage
Asia Xpat, The Honeycombers, Time Out, BC Magazine, Agenzia Nova, CulturePlus, HKMB and others regularly featured Italia Mia, sometimes across 50+ outlets per season
Visitor & Participant Growth
From ~5,000 in 2019 to ~20,000+ attendees by 2022, with event-specific milestones (e.g., 40+ events in 2022, truffle dinners sold out, Leonardo Da Vinci exhibition record visits).
Community strengthened by shared pride of Italian lifestyle in Asia,
Leonardo Da Vinci drawings, Botticelli and the masterpieces from Uffizi Galleries in Florence, Fellini & Pasolini retrospectives, all attracting art-lovers; young locals accessed working holiday schemes, Dante readings, language offerings, and regional gastronomy through Italy-HK initiatives; Italian expats and local citizens bonded during charity fairs (charity market Il Mercatino di IWA), family concerts, opera nights, and cooking classes.