frequenty asked questions

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  • We're a branding and digital creative agency founded in Hong Kong in 2017, now operating across Toronto and Hong Kong, and beyond.

    Think of us as a tightly-knit crew of strategists, art directors, designers, and content producers — a hub of likeminded professionals who collaborate to deliver one seamless, all-in-one creative solution.

    No layers, no account managers in the middle: you deal directly with the people doing the work, including the Creative Director.

  • Absolutely. We engage directly with clients across continents — timezones are a detail, not an obstacle.

    Our positioning across Toronto and Hong Kong means we're naturally wired for North American, Asian, and European markets.

    And if you're somewhere else, we'll find a rhythm that works.

  • Small to medium businesses are our sweet spot — founders, owners, and teams who know their product but need a creative partner to build the brand around it.

    That said, our client roster spans hospitality, food & beverage, fashion, healthcare, sport & wellness, corporate, events, education, publishing, and more.

    If you have a product or service worth believing in, we want to hear about it.

  • Our core services are

    We can deliver one, some or all, and we're built to do the full package.

  • Every project follows 5 stages:

    • Discovery
      (client workshops, market insights, competitive audit)

    • Strategy
      (positioning, messaging, tone, content roadmap)

    • Art Direction
      (visual identity, look & feel, social planning)

    • Execution
      (content production, web, campaigns)

    • Conversion
      (ROI tracking, growth measurement, refinement).

    You'll know exactly where you are at every step.

  • Vibe Marketing is our term for a culturally-fluent, emotionally intelligent approach to marketing — one that builds resonance, not just reach.

    It includes social media strategy, content planning, campaign ideation, and brand activation, all rooted in how your audience actually thinks and feels.

    In short: we don't just push content out, we make people feel something about your brand.

  • You can absolutely start with a single service: a logo, a website, a content strategy. Many clients begin with one project and grow from there.

    We'll always be upfront about what we think will make the biggest difference for your business, and we'll never upsell you into scope you don't need.

  • We specialize in custom Squarespace 7.1 development — including advanced CSS and JavaScript work that goes well beyond what templates offer out of the box.

    We also work with WordPress and other platforms depending on your needs. Every site we build is designed from the brand identity up, not the other way around.

  • Every project is scoped and priced to fit the brief, there's no one-size-fits-all number here. A standalone logo is a different conversation from a full brand identity system.

    We work with small and medium businesses, we're transparent about costs upfront, and we don't pad scope.

    Reach out for a quote via mail or whatsapp and we'll get back to you with something concrete within 48 hours.

  • A focused brand identity project typically runs 4 to 8 weeks.

    A full-scope engagement — strategy, identity, web, and content — can run 2 to 4 months.

    We move quickly without cutting corners, and we'll always set realistic timelines at the start so there are no surprises.

  • Small businesses are exactly who we're built for. Our tagline says it plainly: a little branding goes a long way.

    You don't need a Fortune 500 budget to get strategic, beautifully executed creative work.

    We've worked with independent founders, non-profits, and startups alongside global names: good branding doesn't discriminate by size.

  • Yes.

    That's one of the things that makes us different. There are no account managers between you and the people actually doing the creative work.

    You'll have direct contact with our Creative Director and the relevant specialists on your project — fast responses, clear communication, no telephone game.

  • We measure results in brand awareness, engagement, sales, and what we call creative uplift.

    Our clients typically see a 20% to 40% increase in brand recognition metrics within three months of launch.

    Beyond the numbers, we'll track what matters to your specific goals — whether that's leads, social growth, web conversions, or sales — and report on it transparently.

  • Yes!

    Many of our client relationships extend well beyond the initial project — ongoing social media management, website updates, seasonal campaigns, content production retainers.

    A brand is never truly finished; it grows with your business. We're happy to stay on as your long-term creative partner, or simply be there when you need us.