podcast & radio

Teresa Norton

Teresa Norton Online, Lisbon (2024-25)

Brand identity, website, illustrations, photography retouching, social content, podcast branding & revenue growth strategy

Teresa Norton came to us with a dual mission: establish herself as a premier voice talent for corporate and creative projects and launch her witty, internationally-minded podcast “The Voice from a Broad.” The brand needed to be versatile—professional yet warm, polished yet human, sharp enough for corporate clients but engaging enough for podcast listeners across cultures.

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Visual Identity

We created a dual-logo system to reflect Teresa’s two professional personas under one umbrella:

  • Voice Talent Logo – Clean, confident typography paired with subtle sonic-inspired iconography. The look: elegant and approachable, to attract brands seeking credibility and warmth.

  • Podcast Logo – Bold, witty, and playful design for The Voice from a Broad. A visual wink that reflects her humor and perspective while standing apart in the crowded podcast landscape.

Color Palette & Typography

The palette bridges refinement and energy: rich plums and deep blues for gravitas, offset with coral and sunlit golds for personality. Typography balanced modern sans-serifs for clarity with hand-drawn accents to bring out Teresa’s storytelling side.

Illustrations & Photography

  • Bespoke illustrations added character across the site and social media, amplifying the narrative quality of Teresa’s work.

  • Photography retouching transformed her portraits into on-brand assets—crisp, vibrant, and consistent with the palette.

Website & Digital Presence

We designed & developed teresanorton.online, a sleek Squarespace site with intuitive navigation, seamless integration for her podcast episodes, and optimized layouts for mobile. The site acts as both a portfolio for voice-over clients and a content hub for podcast followers.

Social Media & Marketing

Custom templates and illustrations gave Teresa a toolkit for ongoing promotion across Instagram, LinkedIn, and podcast platforms. Each asset carried a cohesive identity—instantly recognizable, adaptable, and scalable.

Podcast Revenue Growth – The Voice from a Broad secured consistent streams and monetization, gaining sponsorships and ad revenues thanks to its professional presentation and strong branding.
Voice Talent Visibility – Teresa landed new corporate and creative contracts, as the site positioned her as both approachable and authoritative.
Cohesive Ecosystem – Every touchpoint, from logo to podcast thumbnail, reinforced the same recognizable identity.

For Teresa Norton Online, we built more than a logo or website, we shaped a versatile brand ecosystem.

One that could perform on professional stages while still feeling human, witty, and bold. By aligning her voice talent and podcast storytelling under one coherent creative umbrella, we helped Teresa not only find her audience but monetize her presence.