Scalingi Consulting
Business Consulting Milan, Hong Kong (2025)
Turn a straightforward consultancy into a confident, modern “Asia gateway” brand that reads credible to European clients and locally fluent in Asia — in identity, content and digital presence.
Scalingi’s offer is practical and broad (market intelligence, partner matching, business setup, compliance, digital growth). The brand needed to communicate trustworthy local execution and strategic European sensibility without cliché consulting stiffness.
Positioning: practical, bilingual, execution-first.
Tone: clean, modern, competent but human.
Visual pivot: Combine precision (maps, data dots, mesh lines) with a warm European/Asian palette so the site looks both strategic and approachable.
Identity & Creative System
Logotype: a contemporary wordmark paired with a circular mark that reads as a simplified globe / control node — implying networks and local presence. The mark scales well for social, favicons and printed materials.
Tagline: “Your gateway to Asia’s business opportunities” — concise, promise-driven, used as the hero headline to immediately communicate value.
Color & Texture: blues and cyans for trust and tech-readability; accents and gradients to suggest movement from Europe → Asia. Dot-map and wireframe mesh textures echo market intelligence and matching networks (used as background art and section dividers).
Typography: clean geometric sans (web-optimised) for clarity at small sizes and big headlines, with deliberate letterspacing to feel modern and authoritative.
Iconography & Artwork: custom illustrations — dot maps, connectivity meshes, architectural photos — that bridge data-led consulting with a human, place-based story. These assets are used across the site, pitch decks and social posts.
Website & UX
Goal: fast confidence — let prospective clients see services, mission, and book a consultation within two scrolls.
Structure: hero with clear value proposition and CTA; About → Services (market insights, entry strategy, partner matching, office solutions, translations) → Insights → Contact.
Visuals: large hero imagery (dot maps / city skyline), modular service blocks, and insight links that position Scalingi as both strategic and operational.
Deliverables
Full Brand Identity
Logo files, colour system, usage rules.
Tagline and Messaging
Hierarchy for hero, services and contact pages.
Key artwork Suite
Dot-map patterns, wireframe meshes, local photography treatments.
Responsive Squarespace Site
Tailored templates, service pages, and “Book a free consultation” flow, handoff-ready for the client.
Business Card
Design in style with the Brand Image.