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EuroCham Laos
European Chamber of Commerce in Laos • 2023—2024 • eccil.org
Elevate EuroCham Laos’s digital presence, visual identity, and member engagement through cohesive branding, targeted marketing, and a streamlined website relaunch.
By aligning refreshed branding, intuitive digital channels, and strategic marketing, we repositioned EuroCham Laos as the authoritative, modern, and accessible voice for European–Lao business relations.
The revamped identity, website, and toolkit now serve as the ideal gateway for advocacy, investment, and chamber-led growth.
Website Relaunch
User Experience: intuitive navigation to Services, Events, Advocacy, and Members Directory.
Events Calendar: implemented events hub for past/future listings (e.g., trainings, webinars, Networking Nights)—built on GlueUp integration.
Responsiveness: optimized for mobile-first, faster loading, multilingual support (EN/LAO), and event-registration flows. Enhanced SEO to extend reach in Europe & SE Asia..
Marketing & Campaign Activation
Event branding & collateral: cohesive templates for PowerPoints, digital banners, invitations across 30+ events—including General Assembly, Networking Nights, and Breakfast Talks.
Email series & social graphics: crafted a series of campaign assets for socials and email blasts.
Reporting & data capture: built digital assets to promote sponsorship, registration tracking, and lead gen at key event.
Event Highlights
Annual General Assembly & European Networking Night: Visual presence at Amari Vientiane—backdrops, stage design, printed menus, and on-screen overlays.
Workshops & webinars: “Brand Protection” seminar toolkit—branded assets, presentation decks, live social coverage.
Luang Prabang launch events: co‑branded materials for regional outreach to connect local Lao businesses with European firms.
Visual Identity Refresh
Logo Retouch: refined logo lock-up for better legibility and scalable use—featured prominently on trade show booths, event backdrops, and printed collateral.
Visual Image: modernized typography and color palette: a crisp, Jean‑style blue balanced by warm earth tones to reflect professionalism and Laos’s local character..
Branding: applied new visual system across banners, background graphics at Vientiane and Luang Prabang events, tying together online and offline touchpoints.
Brand Consistency
Unified brand across web, social, and live events bolstered ECCIL professional image.
Engagement
Over 30 events in 2024-25 with strong attendance; sponsors increased brand visibility.
Website Traffic
60% month‑on‑month increase in visitors post-relaunch; improved event sign‑ups.
Member Growth
Surpassed 120 members; 40% SMEs; portfolio of advocacy/service offerings grew
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