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ICC ItalianCham
Italian Chamber of Commerce in Hong Kong & Macao • 2020—2022 • icc.org.hk
Website Relaunch
Homepage concept: “Empowering connections in a digital economy” theme, with hero visuals echoing cultural & trade synergy
UX & structure: Simplified navigation—About / Initiatives / Events / News—aligning with GlueUp‑driven event modules
Illustrative icons: Custom iconography for committees (e.g. Young Professionals), signature events (Chamber’s Gala, Chinese New Year) using consistent line‑style, tonal orange accent
Website Traffic
60% month‑on‑month increase in visitors post-relaunch; improved event sign‑ups.
Member Growth
Surpassed 120 members; 40% SMEs; portfolio of advocacy/service offerings grew
Social & Digital Communication
Instagram & Facebook branding: Cohesive templates for posts about events like Women’s Day pop‑up market, webinar series, AI‑training, International Motor‑day mixers .
Grid aesthetic based on photo+color block+info block format for clarity and scroll‑stopping appeal
Marketing Newsletter
Weekly newsletter: redesigned with consistent header, event snapshots, curated insights on market trends—boosted member engagement . Templates optimized for mobile and non-member signup CTA
This project unified the Chamber’s digital identity — across brand, web, social, and physical events — to amplify Italy–Hong Kong/Macao ties.
The Chamber aimed to bolster its visibility and membership, drive event attendance, catalyse networking and business development, and modernise its brand and digital presence across Hong Kong and Macao.
Through cohesive branding, smart digital systems, and compelling campaigns, we helped the Italian Chamber transform into a vibrant, modern voice. The result: 30% membership growth, scaled event success, expanded business opportunities, and enhanced community presence in Hong Kong and Macao.
Creative Solutions
Visual identity refresh
Clean, contemporary logo, custom icons, and layout system across print, digital, presentation and signage: a unified brand language.Illustrations & imagery
Bespoke illustrations and photo treatments created for events, campaigns, and social posts—elegant, engaging, Italian-inspired.Website overhaul (icc.org.hk)
Redesigned for clarity, streamlined UX, mobile-first, with event registration, member portal, deal section, and CRM integration.Social‑first campaigns
Multi‑platform calendar, templated visuals, speaker spotlights, hashtags, and targeted ads across LinkedIn, Instagram, Facebook.Launch campaign
Multi‑phase rollout — with teaser posts, reveal video, PR outreach, and event launch night.
EUROCHAM LAOS
European Chamber of Commerce
in Laos
FULLSHARE HOLDINGS
Hong Kong