AQUILAVie
Medical Appliances Global (2021-22)
AQUILAVie Healthcare pivoted from B2B medical appliance supply to launching a consumer-facing brand, with global headquarter in Hong Kong, a strategic hub between production in Mainland China and global markets. Amidst the pandemic, its offering included RAT kits, masks, gloves, and related PPE to meet surging demand among healthcare professionals and families.
We helped to taranslate B2B reputation into consumer trust, particularly in the Hong Kong's highly sensitive COVID context, bilingual marketing assets; launch e-commerce platform and social media presence from scratch in the middle of a pandemic; design comfort‑focused marketing assets for sensitive audience like children, while ensuring high accuracy and strong regulatory messaging.
Main Objectives
Lead
Cross-functional teams across packaging, branding, web development, and social media.
Craft and Execute
Launch campaigns tailored to Hong Kong’s cultural context.
Oversee
Photoshoots, design of infographics, copywriting, and influencer coordination.
Monitor
Key KPIs: customers engagement rates, bundle conversions, repeat sales, brand sentiment metrics.
Product Innovation
AQ Lollipop Dual‑Use COVID‑19 Test
Introduced in August 2022: dual-mode oral + nasal swab, gentle for kids aged 1+, results in 15 min.
Achieved top‑tier sensitivity vs.249 rapid tests in the Paul Ehrlich Institut analysis: 100 % when CT < 25, 95.7 % at CT 25–30.
EU-listed and approved for the market in Hong Kong.
Targeted Launch Campaign
“Back-to-School Bundle”
Packaged 20 AQ Lollipop kits + 20 kids’ butterfly masks + branded backpack—sold at HK$498 (vs. HK$868 total value)—available only on their official store.
In collaboration with parenting media (e.g. Little Steps, Sassy Mama), ran product reviews and a giveaway campaign, generating organic buzz and an emotional narrative centred on child comfort.
Branding & Packaging Overhaul
Kids' category marketed with playful designs (e.g., butterfly-shaped masks with a bright colour palette and lollipops pattern).
Packaging visuals with emphasized “gentle testing” and “trusted accuracy”—balancing reassurance with professionalism.
Social Media & Infographics
Developed Infographics
Step-by-step swab guidance, sensitivity metrics, mask layering visuals with bright colours and playful, cute style to help fight back the product’s unappealing nature.
Shared Bite-sized Posts Focus
Comfort of oral sampling
Variant detection (Omicron, Delta, etc.)
Back-to-school readiness
Safety protocols
eCommerce Launch
Offered region-specific promotions and localized payment options (Visa / WeChat / Alipay special deals).