AEROTEL
Airport Transit Hotel
by Plaza Premium Group
(2015)
AEROTEL
Airport Transit Hotel by Plaza Premium Group (2015)
Branding a Flagship Airport Transit Hotel
The first Aerotel, launched by Plaza Premium Group in 2016 inside Singapore Changi Airport, is the world’s first in-terminal transit hotel with an outdoor pool, jacuzzi, poolside bar and gym — all within the airside of Changi Airport Terminal 1.
It offers flexible, economy-priced stays, refreshing transient journeys with a resort-like yet efficient experience.
To position Aerotel as a stylish, traveller-centric oasis, offering a moment of quality rest and recharge—without the premium price tag or logistical hassle of exiting and re-entering airport security.
Brand Identity & Visual Design
Colour Palette, Logo & Typography
Amber, yellow, warm timber and leather textures to create a modern yet intimate ambiance, inspired by travellers for travellers.
Clean Logo design, minimal, conveying calm efficiency.
Environmental Branding
Signature fragrance, warm lighting, and sound-dampening acoustics to evoke a “home‑away‑from‑home” feel.
Illustrations & Environmental Graphics
Signage
Wayfinding custom icons at escalators and within corridors guide guests clearly.
Visuals
Bespoke themed graphics featured at poolside bar and gym areas, fostering a resort-like vibe inside the terminal.
Marketing & Video Content
Promo Videos
Highlight the pool overlooking the tarmac, library lounge, and premium amenities, all set to inviting soundscapes.
Lifestyle
Short clips on Singapore Changi Airport’s channels showcase travellers relaxing poolside between flights, positioning Aerotel as a stress-relief hub.
Website & Booking UX
Inspired by frequent flyer journeys, the site emphasizes hourly booking, clear visuals of room types, and straightforward airside access instructions.
UX copy highlights “Transit-friendly, 6‑hour minimum”, “Book your check‑in/out times”, and “no need to leave secured zone”, improving conversion and guest clarity.
Social Media & Guest Experience
User-Generated Content (Fb/Ig)
The pool is featured as “best layover ever” went viral, driving organic impressions.
Guest Reviews
From TripAdvisor to Yelp they all praise the “quiet, clean rooms, hot showers, and pool” as major differentiators, sought-after amenities and best-selling point.
Room Categories & Facilities
Solo, Double‑Plus, Family rooms, all with private baths, universal plugs/USB, WiFi. Outdoor pool - first inside an Airport Terminal -, jacuzzi, AeroBar, Gym, Library Lounge, lockers, runway viewing deck.