AEROTEL

Airport Transit Hotel
by Plaza Premium Group
(2015)

AEROTEL

Airport Transit Hotel by Plaza Premium Group (2015)

Branding a Flagship Airport Transit Hotel

The first Aerotel, launched by Plaza Premium Group in 2016 inside Singapore Changi Airport, is the world’s first in-terminal transit hotel with an outdoor pool, jacuzzi, poolside bar and gym — all within the airside of Changi Airport Terminal 1.

It offers flexible, economy-priced stays, refreshing transient journeys with a resort-like yet efficient experience.

To position Aerotel as a stylish, traveller-centric oasis, offering a moment of quality rest and recharge—without the premium price tag or logistical hassle of exiting and re-entering airport security.

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Brand Identity & Visual Design

Colour Palette, Logo & Typography
Amber, yellow, warm timber and leather textures to create a modern yet intimate ambiance, inspired by travellers for travellers.
Clean Logo design, minimal, conveying calm efficiency.

Environmental Branding
Signature fragrance, warm lighting, and sound-dampening acoustics to evoke a “home‑away‑from‑home” feel.

Illustrations & Environmental Graphics

Signage
Wayfinding custom icons at escalators and within corridors guide guests clearly.

Visuals
Bespoke themed graphics featured at poolside bar and gym areas, fostering a resort-like vibe inside the terminal.

Marketing & Video Content

Promo Videos
Highlight the pool overlooking the tarmac, library lounge, and premium amenities, all set to inviting soundscapes.

Lifestyle
Short clips on Singapore Changi Airport’s channels showcase travellers relaxing poolside between flights, positioning Aerotel as a stress-relief hub.

Website & Booking UX

Inspired by frequent flyer journeys, the site emphasizes hourly booking, clear visuals of room types, and straightforward airside access instructions.

UX copy highlights “Transit-friendly, 6‑hour minimum”, “Book your check‑in/out times”, and “no need to leave secured zone”, improving conversion and guest clarity.

Social Media & Guest Experience

User-Generated Content (Fb/Ig)
The pool is featured as “best layover ever” went viral, driving organic impressions.

Guest Reviews
From TripAdvisor to Yelp they all praise the “quiet, clean rooms, hot showers, and pool” as major differentiators, sought-after amenities and best-selling point.

Room Categories & Facilities
Solo, Double‑Plus, Family rooms, all with private baths, universal plugs/USB, WiFi. Outdoor pool - first inside an Airport Terminal -, jacuzzi, AeroBar, Gym, Library Lounge, lockers, runway viewing deck.

Traveller-first Design meets Resort Ambience
Airside location, hourly bookings, universal plugs. Pool, bar, calm interiors within bustling terminal.
Integrated Branding + Clear Communication On & Offline
Visuals, scent, sound designed to relax guests. Intuitive wayfinding, concise web UX.

Brand Differentiation
Pioneered the transit-hotel concept, gateway to a global chain from Abu Dhabi to Rio and Taipei.
Guest Satisfaction & Social Lift
High ratings for comfort, quietness, and luxurious yet practical amenities & strong media coverage and virality tied to the rooftop pool underlines brand traction.

Aerotel Singapore became a trailblazing flagship, marrying practical transit needs with a refined guest experience.
The cohesive brand and communications strategy created a peaceful oasis in the heart of an airport, turning a short layover into a memorable respite, paving the way for a global in-terminal transit-hotel chain.

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