Italian Chamber
Italian Chamber of Commerce, Hong Kong (2020-22)
the challenge
The Italian Chamber of Commerce in Hong Kong needed to reinvent its digital presence during one of the most difficult periods in the city's recent history.
The task: navigate a pandemic, grow membership, modernise the brand, and deepen Italy–HK business ties — simultaneously.
insight & idea
The Chamber's real value isn't just insights and information, it's membership, belonging.
The rebrand had to signal that ItalianCham was a living, active community: a place for business development, shared events, and collective identity.
execution
We redesigned the website (mobile-first, CRM-integrated, with event registration and member portal),
We refreshed the visual identity with a custom icon system, created a social-first campaign calendar across LinkedIn, Instagram, and Facebook.
We launched a multi-phase campaign with teaser posts, reveal video, and a live event night.
results
+30% membership growth
60% increase in website traffic post-relaunch
120+ active members; scaled annual event attendance and digital engagement