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selected works

Italia Mia Festival

Italian Arts & Culture Festival, Hong Kong (2019-22)

‍ ‍italiamiafestival.com

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the challenge

Between 2019 and 2022, the Italian Festival of Arts & Culture in Hong Kong needed to grow from a single annual event into a sustained cultural institution — spanning opera, film, gastronomy, design, and literature.

And it needed a new name too: together with the Italian Chamber of Commerce in Hong Kong, the Italian Consulate and the Italian Institute of Culture we created Italia Mia.

It had to work in English and Traditional Chinese, survive two pandemic years without losing momentum, and keep a growing audience of locals and expats equally engaged across 40+ events per season.

insight‍ & idea

Livin' la Dolce Vita defined the mood and vibe of the whole festival: it was an invitation.

Hongkongers respond to cultural depth, not novelty alone.

If every event felt curated, autenthically Italian, and distinctly alive, the festival could become a year-round presence rather than a calendar date.

concept & execution‍ ‍

For 4 consecutive years, we designed the brand identity, responsive website, bilingual printed booklets, event-specific campaigns and event banner/posters, social assets, Hong Kong tram wrapping, MTR backlit displays, and video content across four seasons.

Each edition maintained a unified visual language while adapting to the specific mood of opera galas, truffle dinners, Fellini retrospectives, and Dante workshops.

Every touchpoint delivered the same warmth: beyond its primal role as the Festival’s tagline, Livin' la Dolce Vita set the mood and people acknowledged that, and followed.

Download the 2020 booklet
Download the 2021 booklet
Download the 2022 booklet

outcome & results‍ ‍

  • From ~5,000 attendees in 2019 to 20,000+ by 2022

  • 1M+ social impressions per season

  • Coverage in Time Out, Asia Xpat, BC Magazine, and 50+ outlets per edition

  • The brand outlasted the festival: language courses, working holidays, and cultural programmes continue year-round

A red double-decker tram on a city street with modern skyscrapers and office buildings in the background, featuring advertisements promoting Italian culture and tourism.
A group of people at a celebration gathers around a large multi-tiered cake as three individuals stand behind a table, holding an item over the cake, with several attendees taking photos and videos. In the background, an event backdrop displays the w
A double-decker tram with colorful artwork and text advertising an Italian arts and culture festival is traveling down city streets surrounded by tall buildings. Passengers wearing face masks are visible inside the tram.
Poster promoting the Italia Mia event in Hong Kong, featuring four people, a violinist, a woman, and a man, with Italian themes, and text in English, Chinese, and Italian, including details about the event dates and organizers.
Promotional poster for the 2020 Italian art and culture season in Hong Kong. Features an abstract background with a faint face and plant outlines, with text in English, Chinese, and Italian promoting the event and providing contact information.
Illustration of Italian cultural icons including historical figures, the Roman Colosseum, and butterflies, promoting Italian art and culture in Hong Kong for October to December 2021.
Colorful illustration promoting the Italian Art and Culture season in Hong Kong, October to December 2022. Features a person riding a scooter surrounded by musical instruments, a violin, music notes, and artistic elements, with text in multiple langu
A large advertisement billboard on a blue building in an urban area, promoting Italy with images of landmarks, the Italian flag, and text in multiple languages, surrounded by some greenery and neighboring high-rise buildings with air conditioning uni
Large poster on a wall advertising an Italian travel exhibition or event with illustrations of Italian landmarks, a man reading a book, and a person walking in front.
A person holding a program booklet for the Italian art and culture festival, showing details of the event held from October to December 2021, with an image of a vintage motorcycle and people in the background.
Orchestra on stage in a concert hall with audience in front.
An orchestra performing on stage during a concert, with a conductor directing the musicians.
Group of performers on stage in traditional Japanese costumes, some wearing face masks, with a backdrop featuring Japanese script.
A man in a blue suit and red tie speaking into a microphone at a restaurant or event space filled with seated guests, some wearing masks. The walls are decorated with photographs, and a large black and white image of a cityscape is displayed on a scr
Art gallery exhibition featuring classical statues and contemporary paintings in a modern gallery space.
Close-up black and white photograph of a smiling woman and a serious man, with a quote about Italy, spring, and love, and attribution to Bertrand Russell.
Poster for Verdi's Rigoletto opera at the Hong Kong Cultural Centre from October 9 to 13, 2019, featuring a jester in red and green juggling playing cards.
Poster for a retrospective event titled 'SilvanoAgosti Retrospective' at Italia Mia Cinema, featuring photographs of two people, date '15, 22 / 11', and event details including 'Thy Lab', 'Sham Shui Po', and 'Hong Kong'.
Posters of two paintings: one depicting a woman with long hair on a red background, the other showing an elderly man with glasses and a beard on a dark background. Text promoting 'The Philosophers' Clothes' solo exhibition by Vittoria Cherici, held f
Black and white close-up photograph of smiling elderly man with groomed hair and a woman with glasses and blonde hair laughing, wearing a white shirt with a flower pin.
Event poster for 'Fine Art Asia' exhibition at HK Convention & Exhibition Centre featuring a red graphic of a woman holding a paintbrush on a beige background, with details of dates and location, and a photo of an ornate gallery with red walls, white
A promotional poster for the Italian Film Selection at a cinema, showcasing a wooden puppet with a red hat and four colorful birds perched on its extended nose, with event details and film titles listed.
Colorful buildings with doors and windows on a European street with overlaid text promoting an event in Lucca, Italy, from October 20 to 23.
Promotional poster for Mussolini Mistresses, a music performance event from November 24 to 27, 2021, at 8 PM, at McAulay Studio, Hong Kong Arts Centre, Wanchai, Hong Kong, featuring black-and-white photos of women and event details.
Black and white photo of a man and a woman smiling and taking a selfie together, with the woman close to the camera. Text on the photo includes "ITALIA MIA highlights" and some Chinese characters.
Poster for a cultural exchange project exhibition, curated by Silvia Vannacci, held from December 8 to 27, 2021, at 10 am to 9 pm. The poster features dark background with a central abstract shape in green and red, and white text providing event deta
Poster advertising a music event featuring Felini, Rota, and Friends in Music, a brass and percussion ensemble supporting HKPhil, directed by Lorenzo Antonio Iosco, scheduled for November 12, 2020, at 7:30 PM at Parade Ground, Tai Kwan, 10 Hollywood
Event poster titled "La Cucina di Dante" promoting a culinary masterclass on November 23, 2021, from 7 pm to 9:30 pm at Towngas Cooking Centre, Lee Theatre, Causeway Bay, Hong Kong, hosted by Michelin Star Chef Andrea Spagoni and actor Saulo Lucci, f
A promotional poster for a string quartet concert featuring three women and three men holding violins and a viola, dressed in formal black and blue attire, with white text overlaying the image providing event details and website links.
A promotional poster for the Run Italy Hong Kong event on October 7, 2019, at Hong Kong Science Park. The poster features images of runners, the Hong Kong Science Park at night, and a large crowd of runners, with detailed event schedule, registration
Event poster for the 3rd International Martial Studies Conference held on December 11-12, 2020, at Tai Kwan Central, featuring line art illustrations of martial artists in traditional attire.
Event poster for the Hong Kong International Literary Festival featuring a discussion titled 'Telling the World' with Francesca Borri and Gianrico Carofiglio, scheduled for July 11th from 5:30 pm to 8 pm about their different approaches to reality, w
Event poster showing a concert celebrating diversity on November 30, 2021, at the grand theatre in Hong Kong. Features stylized, colorful animal illustrations.
Event poster with a yellow background advertising an art exhibition by Nosy Valentina Loffredo at Novalis Contemporary Art Design Gallery in Hong Kong from November 7th to 30th, open Monday to Saturday from 12 PM to 7 PM.
Poster for an Italian design exhibition titled 'What’s Next for Italian Design,' scheduled for December 2, 2021, at 6:30 pm at Boffi DePadova Store, Lee Garden Three, Causeway Bay, Hong Kong. The poster features a colorful abstract mosaic pattern and
A cover of a publication titled 'Tenor Trilogy the centenary' with the date '16 October' at the top. The cover features a black-and-white sketch of a man in profile, singing into a microphone, with a drawing of a chandelier hanging above him.
Promotional flyer for an event about Italian Alps cuisine, scheduled for October 15, 2022, at Niccolo Room, The Murray, featuring two hands holding glasses of red wine against a mountain landscape background with snow-covered peaks and a partly cloud
Promotional poster for an adult acting course, showing two animated figures in costumes on a staircase, with a large colorful abstract background and text indicating the course runs from October to December.
A promotional flyer for a dinner event titled "Dinner with Dante." The flyer features a large light blue circle with the words "Dinner with Dante" in black and bold font. Below, it describes the event as a feast of flavors and beauty, exploring Dante
A poster celebrating the sixth annual World Week of Italian Cuisine on November 23, featuring images of Italian dishes including pasta, a vegetable soup, a mixed salad, and a fruit salad.
A promotional image for Italian craftsmanship of winemakers featuring a table set with wine bottles, a glass of red wine, a plate of pasta, grapes, prosciutto, and a wooden tray of cured meats. Overlay text includes event dates and locations.
A woman with dark hair, wearing earrings, resting her chin on her hand, smiling softly, with a background that includes a computer and a kitchen. The image is divided to show different color filters and text indicating October 6th and the name Eliana
Poster for Puccini's 'Madama Butterfly' with a woman in traditional Japanese attire holding a red umbrella.
Black and white poster featuring a woman with blonde hair reaching upward with her right hand against a rocky background, with red and black text promoting Fellini Celebrations, a cultural event in Hong Kong, in December 2020.
A painting of Botticelli's 'The Adoration of the Magi', featuring a scene with the Magi presenting gifts to baby Jesus, surrounded by a diverse crowd of onlookers, with classical architecture in the background. Overlaying text indicates an exhibition
Illustration of a woman's face with a yellow background and red shapes, featuring the text 'Fellini 100' and Chinese characters.
Poster for the 500th anniversary exhibition of Leonardo da Vinci, featuring a flying machine illustration and a steampunk-inspired dragonfly sculpture with clouds and a bird in the background
Colorful cherry tomatoes scattered on a textured blue surface with text overlay promoting the Italy Pavilion at the Hong Kong Wine & Dine Festival from October 31 to November 3, 2019.
Poster for the 'Way of the Sword' exhibition showing two men facing each other with a sword between them, and event details.
Various spices and salts in metal measuring spoons on a black surface, with an orange background overlay and event information for a talk on salt.
Event poster for Passion of Italy concert with photos of performers and event details, including date, time, and location at Hong Kong City Hall.
Event poster for Cinetalano! Cinema Italian Style in Hong Kong held from September 12 to 22, 2019, featuring a close-up of a woman's face with glasses and makeup, with text in English, Chinese, and Italian.
A colorful illustration of a Venice-like canal scene with musicians and children; one man plays a large stringed instrument, a girl plays a hammered dulcimer, and a person in the background plays a violin; buildings with arched windows and a spider d
Invitation to a holiday market event at Sandy Bay, Hong Kong, on December 7, 2019, with festive red and green decorations including red berries and greenery.
Event poster with date, time, and location details, featuring a red background, stylized figures, and text in white and pink, surrounded by a patterned border.
Salt in a small white bowl on a wooden surface with scattered salt crystals around it and an overlay of white geometric patterns. Overlay text mentions the date November 20, 2019, and discusses salt's uses, effects, sources, and its significance in c
Chef standing with arms outstretched, surrounded by flour and smoke, celebrating Italian cuisine at the 4th week of Italian cuisine in Hong Kong, November 2019.
Promotional flyer for an event titled 'Wandering Italian Talk with Beppe Severgnini'. Features a man with gray hair, glasses, and a beard wearing a suit. Event details: October 25th, 7:00-8:30 pm at The Work Project, CWB.
A promotional poster for the Italian Dining Contest Bite & Fly, encouraging people to get their passport, pick a region, enjoy dinner, and win a trip to Italy. The contest runs from November 1 to November 30, 2019, with over 30 Italian restaurants in
Promotional poster for an Italian literature workshop featuring Dante, Petrarca, Boccaccio, with an image of three people in medieval attire with laurel crowns, and text about the event dates and location.
Poster featuring a black and white image of a man with a white beard and mustache, wearing a black bow tie. The text on the poster is in Italian, Chinese, and English, promoting a seminar about science in cuisine and the art of eating well, featuring
Colorful painting of cityscape with pink, orange, and green buildings, featuring domed rooftops and lush green trees, overlaid with text advertising an art exhibition titled 'Colors of Asia' at KC100 Art Space from October 2 to November 15, open Mond
Poster for a comic opera by Gaetano Donizetti with a woman in green and red stockings and shoes standing among large red and green letters, and a faded face in the background.
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